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The Science of How Your Logo Design Works: Familiarity and Cognitive Ease

We’ve written before about the science behind logo design and how your logo may be able to change the behavior of your customers (check out those posts here and here). And while those studies are...

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How Your Brain “Sees” a Logo—Still More Science

Ever wonder what’s going on inside your head when you see a logo? The whole process is surprisingly complex and still takes just a little under 400 milliseconds—less than half a second. We took a look...

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Don’t Like Infographics? How about a Presentation on How Your Brain “Sees” a...

Yesterday we posted a new infographic that walks through some of what neuroscientists have learned by studying how human brains respond when they “see” a logo design. You can see the infographic here....

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